AMR BASSIOUNY

Social Media Manager

Profile summary

An innovative marketer with a proven ability to transform creative ideas into clear, actionable strategies. My track record includes successfully managing complex, end-to- end global marketing initiatives, with expertise validated by certifications in AI, media, digitalization, and Web3 from leaders like Google, Meta, the Technical University of Munich, University of Helsinki and The New School Parsons.

Key skills

Skills
Excellent communicationPresentation skillsDigital Sprints AnalysisEffective project planningImplementationAnalysisCreative solution to challengesEfficient project managementIn-depth technical knowledge in the field of MediaCustomer serviceSocial Listening & Sentiment AnalysisContent Creation & Curation (Video, Graphics, Copy)Paid Social Advertising (Platforms & Strategy)Community Building & EngagementData Analytics & Reporting (Social Media KPIs)

Professional experience

Marketing Manager, part-timeJan 2024 - Jan 2025
Darsoft

-Managed a unified customer experience strategy by integrating software feedback loops with digital marketing campaigns. -Pioneered a content strategy that aligns software tutorials with top-of-funnel marketing content, creating a seamless educational path for users that boosts traffic. -Spearheaded go-to-market strategies for new software products by translating complex technical capabilities into clear, benefit-driven messaging.

Account Manager and Intrapreneur Digital & Social Media & PRJan 2023 - Jan 2024
Add Chapter , Dubai

Crafted audience-first performance marketing strategies across digital channels, -Created more than 100 creative briefs, supervised more than 100 video production projects and managed the events and the digital growth campaigns & pitches.

Social Media ManagerJan 2019 - Jan 2023
Ithmar Media , Dubai

-Created the social media strategies. -My role involved overseeing content development while also participating in the hands-on production -Developed and executed full-funnel performance marketing strategies across paid social, search, and display channels to drive brand awareness, engagement, and conversions

Lead ModeratorJan 2017 - Jan 2018
Department of Culture and Tourism Abu Dhabi & Al Sayegh Media/boopin

Created the social media community management strategies. -Created & Implemented Community Management Intrapreneurship frameworks that improved the community positioning plan efficiency. -

Corporate Communications Specialist at UNB BankJan 2016 - Jan 2017
Outsourced and seconded by Dicetek L.L.C. , Abu Dhabi

Designed and implemented integrated performance marketing campaigns across paid social, search, and display to guide audiences through the full conversion funnel. -Supported the entire delivery of events and campaigns in terms of reviewing campaign briefs, drafting UNB external communications, and arranging with the concerned business unit for approvals. • Crafted audience-first performance marketing strategies across digital channels, -Created more than 100 creative briefs, supervised more than 100 video production projects and managed the events and the digital growth campaigns & pitches.